The ELCA might not be the best when it comes to Social Media but some of us are trying. Augsburg Fortress recently posted two blog entries about who tweets for the ELCA. I count 31 synods (less than half) and a number ELCA social organizations that I follow. One problem is, sadly, that a number of those organizations are a little too…quiet. I’m being ironic, of course, because I am involved in a few church facebook pages that I rarely update – it is something I need to get better at. But there is something positive and effect about using social media to broadcast what it is that the synods, organizations, and the churches are doing. It does not mean, of course, that everyone will get your message or that it might be the most efficient way for our presence to make a difference in the world. But twitter and other social media tools can serve as a method of showing to people that church, as we define it, is being done. I’m going to follow up this post with another one about the joy of arriving late to church (and what that can teach us) but I’ve been mulling over a question: on Sunday morning, do the people who drive or walk by your building know that church is being done inside? In a city like New York, that’s a hard question to answer because we are use to not noticing things. I don’t think we, who are inside the walls, can assume that people will KNOW that we’re actually gathering together in worship. It might seem like a strange idea (can’t people read the sign?) but I think if we’re not able to effectively outreach that we are actually doing church when we are doing it, then how can we expect ourselves to be effective at doing outreach during the 98% of the week when we’re not gathered together?